Inside The eCommerce Builder – A Complete Tour of Your Digital Store Platform

Inside The eCommerce Builder – A Complete Tour of Your Digital Store Platform

January 21, 2026 • eCommerce Builder

The Djangify eCommerce Builder is a Django-based eCommerce platform built specifically for selling digital products. Think of it as a self-hosted alternative to platforms like Gumroad or Shopify, but without the ongoing platform fees eating into your revenue and without a corporation controlling your business.

Let's walk through exactly what's included.

The Shop System

At its core, eBuilder handles everything you need to sell digital products. Product listings with descriptions, images, and pricing. Secure checkout powered by Stripe. Automatic digital delivery once payment completes. Customer accounts where buyers can access their purchases anytime.

This isn't a basic file download system bolted onto a blog. It's purpose-built for digital commerce, handling the complete flow from discovery to delivery.

The Page Builder

Your store needs more than just product pages. The page builder lets you create any page your site requires using a block-based system. Hero sections for impactful introductions. Image galleries to showcase your work. FAQ blocks for common questions. Three-column layouts for feature comparisons. Content sections for detailed information.

You build pages by combining these blocks through the admin interface – no coding required. Each page can have its own layout while maintaining consistent styling across your site.

The Blog System

Content marketing remains one of the most effective ways to attract customers. eBuilder includes a full blog system with a TinyMCE editor for rich content creation. Categories and tags for organisation. SEO-friendly URLs and metadata. Schema.org markup for search engines.

Your blog posts live alongside your store, driving traffic and establishing authority in your niche.

The Info Pages System

Some content doesn't fit neatly into blog posts or the page builder. Info pages handle standalone content like about pages, contact information, terms of service, and privacy policies. Simple, straightforward pages that every business needs.

The Admin Interface

Behind everything sits a modern admin panel built with Adminita, a custom Django admin theme. This is where you manage products, process orders, create content, and configure your store. It's designed to be intuitive without sacrificing power.

What This Means for Your Business

When you choose the self-hosted option, you receive all of this – the complete source code, every app, full documentation. You deploy it on your infrastructure, customise it to your needs, and own it outright. There are no monthly platform fees, no transaction percentages, no restrictions on what you can sell or how you can modify the software.

For managed hosting customers, you get full access to use all these features through our hosted service. Your store runs on our infrastructure with all updates and maintenance handled for you. However, managed hosting is a service subscription – you are using the platform, not downloading the software. If you later decide you want complete ownership and the ability to run eBuilder yourself, you can upgrade to self-hosted and take your database with you, ensuring a seamless transition.

This distinction matters: self-hosted means you own the software; managed means you are paying for us to run it for you.

Available as a self-hosted product HERE

Or free your time with Managed Hosting HERE

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