Digital products don't respect borders. Your ebook, template, course, or software can sell just as easily to someone in Sydney as someone in Southampton. The Djangify eCommerce Builder is designed with international sales in mind from the start.
Built by a UK Developer, Built for Global Commerce
While Djangify was created in the United Kingdom, it isn't limited to UK businesses or British customers. The platform supports multiple currency formats out of the box, allowing you to price and sell your products in the currency that makes sense for your market.
Supported Currency Formats
Djangify currently supports:
- GBP (£) – British Pounds
- USD ($) – US Dollars
- CAD (CA$) – Canadian Dollars
- AUD (AU$) – Australian Dollars
Your store displays prices in your chosen currency throughout the entire customer journey – from product listings through checkout to order confirmations. There's no awkward currency switching or confusion about what customers are actually paying.
Why This Matters
If you're selling to an American audience, showing prices in dollars removes friction. Customers see familiar pricing without mentally converting from pounds. The same applies to Canadian and Australian markets – local currency pricing feels more natural and professional.
This isn't just about convenience. Studies consistently show that displaying prices in a customer's local currency increases conversion rates. People are more likely to complete a purchase when they immediately understand the price without calculation.
Stripe Handles the Complexity
Behind the scenes, Stripe processes payments in your configured currency. You receive payouts in your local currency based on your Stripe account settings, with Stripe handling any necessary conversions. This means you can sell in USD to American customers while receiving GBP into your UK bank account, or vice versa.
The platform handles the display; Stripe handles the money movement. You focus on selling products.
Choosing Your Currency
When setting up your Djangify store, you select your primary currency. This applies across your entire store – all products, the basket, checkout, and order records use this currency consistently.
If your primary market is the United States, configure for USD. Targeting Australian creatives? Set up in AUD. Selling mainly to UK customers? GBP makes sense.
The decision typically comes down to where most of your customers are located. Price in the currency they expect to see.
International Business, Local Feel
Whether you're a UK-based creator selling courses to Americans, a Canadian designer offering templates to a global audience, or an Australian developer distributing software worldwide, Djangify adapts to your market.
The platform doesn't force you into a UK-centric model just because that's where development happens. Your store, your currency, your market.
