Setting up products and configuring payments feels like the exciting part of launching an online store. Writing policy documents feels like the boring part. But those "boring" pages protect your business, build customer trust, and keep you on the right side of the law.
The Djangify eCommerce Builder includes an Info Pages system specifically designed for this essential content. Let's look at what you need and why.
Privacy Policy – Not Optional
If you collect any personal information from visitors – and you do, because email addresses count – you need a privacy policy. This isn't a suggestion; it's a legal requirement under GDPR if you have any European customers, CCPA for Californians, and similar regulations worldwide.
Your privacy policy explains what data you collect, why you collect it, how you store it, and what rights customers have regarding their information. It covers everything from account registration details to payment processing through Stripe to any analytics you might run.
Without a privacy policy, you're exposed to regulatory fines and you're asking customers to trust you without any documented commitment to protecting their information. Neither is a good position for a business.
Terms and Conditions – Your Business Rules
Terms and conditions (sometimes called terms of service) establish the rules for using your store and purchasing your products. They define the agreement between you and your customers.
This document typically covers what customers can expect from you, what you expect from them, limitations on liability, intellectual property rights, account termination conditions, and dispute resolution procedures.
Think of it as the contract that governs every transaction. Without clear terms, disagreements become your word against theirs with no documented agreement to reference.
Refund Policy – Especially Important for Digital Products
Digital products create unique refund challenges. Unlike physical goods, a customer can't return a downloaded file – they've already received it. This makes your refund policy particularly important.
You need to clearly state whether you offer refunds, under what circumstances, within what timeframe, and how customers should request them. Some digital sellers offer no refunds given the nature of instant delivery. Others provide satisfaction guarantees. Either approach works, but it must be documented before purchase.
A clear refund policy reduces disputes, sets expectations, and actually increases buyer confidence. Customers are more likely to purchase when they understand exactly what happens if the product doesn't meet their needs.
Cookie Policy – Required Transparency
If your site uses cookies – and it almost certainly does for session management, analytics, or payment processing – you need to tell visitors. Cookie policies explain what cookies your site uses, what they do, and how visitors can manage their preferences.
This is another GDPR requirement for European visitors, but it's good practice regardless of your audience's location. Transparency about tracking builds trust.
Delivery Information – How Downloads Work
For physical products, delivery information covers shipping times and carriers. For digital products, it explains how customers access their purchases.
Your delivery page should clarify that products are available immediately after payment, where customers find their downloads (their account dashboard), how long access lasts, and what to do if they encounter problems accessing files.
This seems obvious to you because you built the store. It's not obvious to first-time customers who've never purchased from you before. Clear delivery information reduces support requests and customer anxiety.
Contact Information – Accessibility and Legal Requirement
Customers need to know how to reach you. In many jurisdictions, displaying business contact information is a legal requirement for commercial websites.
Beyond legal compliance, accessible contact information builds trust. A store with no visible way to reach a real person feels risky to customers. Even if most never use it, knowing the option exists provides reassurance.
Why Info Pages Makes This Simple
The Djangify Info Pages system handles all of this documentation through a straightforward admin interface. You create a page, add your content, set your URL slug, and publish. No coding, no template editing, no technical complexity.
Each info page integrates seamlessly with your store's design. Your policies look professional and consistent with the rest of your site. You can update them whenever needed – when regulations change, when you adjust your refund terms, when you add new contact methods.
The system is deliberately simple because policy pages shouldn't require technical expertise to create or maintain. Write your content, publish it, link to it from your footer. Done.
Getting Started
If writing these documents from scratch feels daunting, templates and generators exist online for most standard policies. Many are free. Use them as starting points, then update them for your specific business. If you use AI you can also ask it to create a page for you based on your business website.
The important thing is having these pages in place before you start selling. Retroactively adding policies after customers have already purchased creates complications. Start with proper documentation and you're building on solid foundations.
Your Info Pages section is where all of this lives – accessible, editable, and professionally presented alongside your products and content.
Take a look at the Policies Page on this demo site here
And the Documentation Page HERE.
